Kelsey Egger Kelsey Egger

Conversation

Several long conversations with me where we talk about problems in your business, what you’d like out of e-comm, how you see bricks & mortar and e-comm working together, your story, what makes your products unique & different, the kind of relationship you want with customers, catalogue organization, product storytelling, etc. I also reserve conversations for showing you how to take everything into the next season — a system that gives you the confidence to know what you're actually going to do to bring in sales, not just hit go & wonder how it's all going to happen.

I don’t think I can get everything I need out of asking you questions on a form. And I find conversations allow you to say everything you want to say, ask the questions you want to ask, share your ideas, hear my perspective on solutions & get to know how I think, and feel like this is a collaboration between us. While I’m an expert, so are you. You’re an expert in your business & if we’re going to make the site not a cast-off part of your business that you low-key abandon later, you need to be involved.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

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Kelsey Egger Kelsey Egger

All the essential pages

We develop the homepage, collection page, up to two product page templates (this could be for a subscription or mixed packs or a different type of product) + about page, contact & FAQ, one other TBD page, search results, and the error page.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Kelsey Egger Kelsey Egger

Design System

We don’t subscribe to flat design because things change through the seasons. A flat design acts like your site will look the same forever & it won’t. “Change is the only constant” is what the Buddhists like to say & it’s also true for websites lol. What’s actually needed is a design system so you understand the components & how to apply them, even translating it to other touchpoints, like emails or social.

We also select a premium theme for your business. (We don't work with unpaid or cheap themes, they're not good). (Note: the cost of the theme is not included because it can vary.)

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Kelsey Egger Kelsey Egger

Development

Developed with all the essentials — performance (site speed), conversion, flexibility, and ease of use, as well as customizations that have your brand stand out for who it is.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Kelsey Egger Kelsey Egger

Standard Apps & Connections

We connect Google Analytics & your email marketing, as well as Shopify's search & discovery app.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Kelsey Egger Kelsey Egger

Your Seasonal Checklist

This checklist is a plan for the updating your site for the season. What does the season ahead look like, what content will change, what you need to update + tailored how-to materials around all of this.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Kelsey Egger Kelsey Egger

1 Month Support

One month post-launch support by email for bug fixes (rare when you're not building custom) or questions that come up as you use your site. This is more about using this powerful sales channel because we want to make sure you’re confident moving forward.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More