2022
(Closed operations)
Web Design
Shopify Development
Custom Features
App Integrations
PS
Coffee
PS Coffee is a Montreal-based roaster offering alternative ways to learn, think about & connect with your daily cup. This also included selling the beloved Moccamaster machine. They don't have a physical location, but, developed by the folks behind Elena, Nora Gray & Gia, they're in restaurants, shops & homes not just around Montreal but around North America care of wholesale and their site. This is part of my continued work with the group.
THIS IS NOT THAT COFFEE
PS came to me with little more than a logo, packaging, and photography, but central to the project was communicating their unique relationship with the farmers across regions and the application of sourcing & purchasing principles — how these translate to your cup. The aim was for the homepage to function not only for easy purchasing but for rotating stories about different farmers. We wanted this storytelling to be presented not in long-form but short, layered segments. Never mandatory to read, this information was always secondary to the purchasing flow, but present for those interested.
BALANCING E-COMMERCE WITH STORYTELLING
The logo, the navigation, the accordions, the boxes with the roundness of the images, the badges.
EVALUATE OPTIONS & ABSORB STORIES EASILY
Proxies, now separate from acid league, are available in curated shops across north american cities. Their classic dtc with a fulsome wholesale program. You can also catch proxies in person at tastings across cities, exposing us to some of the most interesting restaurants, shops, sommeliers & taste makers around. Biggest win for me: when the team organized a zoom at the end to thank me for the work, each saying something. It was really special.