P
Point — Your Unique Selling Point & POV
People need to understand what your business is about, what it stands for, what makes it unique & what you do differently — your secret sauce. This hooks people & sets a context around your products that has people care about what you’re doing, understand how you can help them with something, and from there want to buy from you. The trouble is that all this juiciness is likely just sitting in someone’s head, unarticulated, something you haven’t thought about in a while.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
L
Link — Connect the Dots
Here we connect your POV to the buying experience. This phase is heavy on strategy — and you want solid thinking before anything gets built. We map the site – from entry points through checkout, shaping a site that converts to sales. We organize your catalogue & look at the upcoming season in terms of what you’re selling. We figure out what content is needed, where & why.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
O
Online — Bring it all Online
Everything comes online. The site is built, apps integrated, and catalogue set up. The site is quality checked in preparation of launch & additional materials prepared for taking the site through the coming seasons. It’s also important you feel confident using a platform that can represent a lot of money in your business. Your site shouldn't be the domain of a specialist.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
T
Traction — Your Selling System
Your seasonal system is solidified, and you’re ready to not only hit publish but keep things going. You have support from us for another month — yes around the site, but more significantly through the launch with any questions around being online in a new way. Traction is about more than turning things on. You need to get into practice of actively using the platform to sell, not just make things available for sale.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.